California-based lifestyle brand known for its patented freezable cooling bags that eliminate the need for ice packs.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2009 in Westlake Village, California, PackIt revolutionized the food storage category with a simple yet ingenious invention: the first freezable lunch bag. Created by Melissa Kieling, a mother of three who was frustrated by soggy sandwiches and lost ice packs, the brand developed a patented EcoFreeze™ technology that integrates freezable gel directly into the walls of the bag. This innovation allows the entire bag to freeze overnight, creating a portable cooling system that keeps food fresh for hours without the need for separate ice packs.