pai skincare

Founded in 2007 in London by Sarah Brown—who launched the brand after struggling with chronic urticaria—Pai Skincare is built entirely around the needs of sensitive and reactive skin. The brand formulates and manufactures its products in-house at its own West London facility, ensuring strict control over its certified organic, vegan, and cruelty-free ingredients. Pai deliberately avoids the botanical maximalism common in clean beauty, opting instead for short ingredient lists and excluding common irritants like synthetic fragrances and high concentrations of essential oils.

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