Los Angeles-based luxury streetwear label blending DIY punk aesthetics with cinematic storytelling and hand-distressed details.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2020 in Los Angeles by actor James Franco and designer Kyle Lindgren (formerly of Fucking Awesome), Paly Hollywood merges cinematic storytelling with DIY punk aesthetics. Rooted in the darker, untold mythos of Los Angeles—infamous crimes, cults, and the blurred lines between celebrity and performance—the brand translates West Coast counterculture into ready-to-wear collections. Franco’s extensive archive of hand-drawn sketches serves as the foundation for the brand's graphics, which are often repurposed into apparel drops.