panache

Founded in 1982 in Sheffield, England, by former lingerie sales executive Anthony Power, Panache was established to address an underserved market for fuller-bust sizes. The brand is recognized for its technical cup engineering, which distributes weight across the band and straps rather than concentrating it on the shoulders. Panache focuses on creating well-engineered underwire and soft-cup bras, sports bras, and swimwear that do not compromise on aesthetic appeal. The core product lines feature precise underwire construction, balconette and plunge silhouettes, and refined lace detailing that lifts without compressing.

See more