pantofola d'oro

Founded in Ascoli Piceno, Italy, the Lazzarini family's shoemaking workshop dates back to 1886, but it was in the 1950s that the brand found its calling. Emidio Lazzarini, a former wrestler and cobbler, began producing exceptionally soft calfskin football boots that offered a revolutionary feel compared to the rigid footwear of the era. The boots gained legendary status when Juventus player John Charles reportedly called them "golden slippers," giving the brand its name, Pantofola d'Oro. For decades, they were the choice of football icons like Johan Cruyff, Gianni Rivera, and Roberto Mancini, who valued their unparalleled comfort and direct connection to the ball.

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