London-based brand known for its futuristic knitwear that merges folkloric craft with technical innovation.
ORIGIN
Canada
PRICE TIER
luxury
Founded in 2020 by Canadian designer Paolina Russo and French designer Lucile Guilmard, Paolina Russo is a London-based label celebrated for its experimental approach to knitwear. Both Central Saint Martins graduates, the duo combines Russo’s nostalgia for her suburban Canadian upbringing—infused with youth sports and crafts—with Guilmard’s interest in French folklore. The brand’s signature is its sculptural, technical knitwear, including illusion knits that create holographic visual effects. This innovative approach reinterprets traditional handcrafts into a futuristic context, resulting in pieces that are both protective and playful.