American premium streetwear brand known for its signature paper plane logo and culture-driven, elevated casualwear.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
MEN
Founded in 2014 by Shawn "JAY-Z" Carter and Emory Jones, Paper Planes operates under the Roc Nation umbrella as a premium streetwear and lifestyle brand. Rooted in the cultural ethos of hip-hop and self-determination, the brand’s tagline, "Greatness Is A Process," reflects its focus on ambition and resilience. The label is instantly recognizable by its signature logo—a black-and-white American flag folded into a paper plane—which symbolizes the idea of mentally reaching a destination before physically arriving.
$40.00
$40.00