American streetwear brand from Roc Nation's Emory Jones and Jay-Z, known for its signature plane logo and culture-driven design.
ORIGIN
USA
PRICE TIER
premium
Founded in 2014 by Emory Jones, Head of Lifestyle at Roc Nation, and his co-founder Jay-Z, Paper Planes has grown from a concept into a significant streetwear apparel line. The brand's ethos, “Greatness Is A Process,” is embodied by its signature logo: a paper plane silhouette of a black and white American flag, symbolizing the power of imagination to reach a destination mentally before arriving physically. What began as a promotional item for Roc Nation evolved into a standalone brand, trademarked by Jay-Z in 2018, that merges street fashion with music and culture.