parachute

Founded in 2014 by Ariel Kaye, Parachute is a Los Angeles-based home essentials brand that disrupted the bedding industry with a direct-to-consumer model and a "laid-back California" aesthetic. Originally launching with premium, Oeko-Tex certified bedding manufactured in Europe, the brand has expanded into a full lifestyle offering, including bath linens, mattresses, furniture, and loungewear. Known for its signature "unmade bed" look and neutral color palettes, Parachute emphasizes comfort and simplicity over high thread counts.

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