parah
Italian heritage brand known for its premium swimwear, sensual lingerie, and commitment to traditional craftsmanship.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1950 in Gallarate, Italy, Parah began as a small lingerie workshop and evolved into a prominent name in Italian swimwear and intimates. The brand is recognized for transforming the swimsuit from a purely utilitarian garment into a fashion-forward statement piece during the 1970s. Parah's core product lines encompass sensual lingerie, vibrant beachwear, and elegant resort pieces, all characterized by intricate detailing, bold prints, and a distinctly Italian approach to femininity.
Featured Items
double-breasted slub-texture jacket
$782.00$1,118.00
sequin-embellished skirt
$750.00$1,078.00
ruffled belted maxi dress
$530.00$854.00
Women‘s Top
$57.00$188.00
bead-embellished sleeveless shirt
$390.00$628.00
sequined trousers
$536.00$754.00
Sadio sleeveless dress
$531.00$751.00
Rania single-breasted blazer
$728.00$1,041.00
double-breasted slub-texture jacket
$782.00$1,118.00
sequin-embellished skirt
$750.00$1,078.00
ruffled belted maxi dress
$530.00$854.00
Women‘s Top
$57.00$188.00
bead-embellished sleeveless shirt
$390.00$628.00
sequined trousers
$536.00$754.00
Sadio sleeveless dress
$531.00$751.00
Rania single-breasted blazer
$728.00$1,041.00