American lingerie brand known for its focus on full-bust support and comfortable, everyday, affordable designs.
ORIGIN
USA
PRICE TIER
mid
Launched in 2009 by its California-based parent company Felina, Paramour was created to serve the full-bust customer. The brand specializes in bras and panties that blend everyday comfort with supportive construction, offering sizes that extend to H-cups. Rather than focusing on high-fashion trends, Paramour’s strength lies in functional, well-fitting foundation pieces that are accessible to a broad audience. Its core designs include seamless T-shirt bras, unlined lace styles, and minimizers engineered for shape and support without sacrificing comfort.