Canadian denim pioneer known for its signature stretch fits, provocative 2000s campaigns, and Chimera logo.
ORIGIN
Canada
PRICE TIER
mid
Founded in Montreal in 1975 by Salvatore Parasuco, this Canadian heritage brand is a denim pioneer credited with popularizing stretch jeans and acid-wash techniques globally. Originally launched as Santana Jeans before rebranding in 1988, Parasuco became a defining label of the late 90s and early 2000s, known for its provocative advertising, signature "Chimera" logo, and figure-flattering fits that blended Italian craftsmanship with North American grit.

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