pareva

Founded in 2024 by veteran scientist Smitha Rao, Parëva Beauty is a New Jersey-based skincare brand rooted in biotechnology and radical transparency. Disillusioned by greenwashed marketing and vague claims, Rao leveraged her 18-year background in beauty research to create a line focused on skin longevity and cellular health. The brand’s cornerstone is Molecur 3, a proprietary, patent-pending technology developed in Switzerland that harnesses plant stem cells to activate exosomes and NAD+, targeting deep-set wrinkles and barrier repair.

See more