parfait

Founded in 2010 by Ken Zhang, Parfait was established to address a gap in the intimate apparel market for fashionable and supportive lingerie for full-busted and plus-size women. With headquarters in Los Angeles, the brand is built on a philosophy of body positivity and size inclusivity, offering a wide range of sizes from 28 to 44 bands and A to K cups. Parfait's collections include a variety of styles, from everyday t-shirt bras and sports bras to more decorative bralettes and bustiers, all designed to provide both comfort and a flattering silhouette.\n\nThe brand has gained a following for its commitment to celebrating curves and has been featured in numerous publications and worn by celebrities like Sofia Vergara and Nicki Minaj. Parfait's design approach combines classic and romantic aesthetics with functional support, using materials like lace, satin, and soft microfibers. By offering stylish options at an accessible price point, Parfait aims to empower women to feel confident and well-supported. The brand has a global presence, available in over 20 countries through department stores, specialty boutiques, and online retailers.