An American lifestyle brand built on Paris Hilton's original influencer persona, known for its fragrances and playful Y2K-era glamour.
ORIGIN
USA
PRICE TIER
affordable
The Paris Hilton brand is a global lifestyle empire built around the persona of its founder, a media personality and entrepreneur who pioneered the modern influencer landscape. Launched with her first blockbuster fragrance in 2004, the brand translates her signature playful and unapologetically glamorous style into a wide array of consumer products. While fragrances remain the financial backbone of the business, generating billions in revenue, the portfolio also includes vibrant, pink-hued cookware, Y2K-inspired handbags and tracksuits, cosmetics, and skincare.