Premium skincare brand by Paris Hilton offering high-tech, multitasking formulas for busy, modern lifestyles.
ORIGIN
United States
PRICE TIER
premium
Founded in 2025 by Paris Hilton and Alexandra Marsh, Parívie is a premium skincare brand designed for consumers with fast-paced, "always-on" lifestyles. Rooted in Hilton’s own experiences navigating constant travel, screen time, and red carpets, the brand positions itself at the intersection of wellness and high-performance beauty. The core of Parívie’s product line is its proprietary inPHinite Youth Technology, a bioactive complex featuring next-generation peptides, antioxidants, and probiotic-fermented extracts aimed at strengthening the skin barrier and combating environmental stressors.

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