Utilitarian accessories brand known for its modular, high-density EVA carrying systems and minimalist, tech-forward design.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Founded in 2025 by Nur Abbas—a designer with a pedigree spanning Nike ACG, Yeezy, and Louis Vuitton—Parsel reimagines the everyday bag as a modular carrying system. Based in Portland, Oregon, the brand rejects traditional accessory archetypes in favor of highly functional, adaptable infrastructure for daily life. Parsel’s signature offering is the EVA Tote System, a minimalist, utilitarian design crafted from high-density Ethylene Vinyl Acetate, aircraft-grade aluminum hardware, and reinforced technical nylon webbing. Designed to be waterproof, puncture-proof, and endlessly reconfigurable, the bags feature interchangeable straps and unstructured roll-top liners with magnetic closures.