New York–based fine jewelry house known for its whimsical, nature-inspired designs and ethical 'haute hippie' aesthetic.
ORIGIN
USA
PRICE TIER
luxury
Founded in 2012 by Parul “Kuki” Seth, Parulina is a New York–based couture fine jewelry house that bridges the gap between Old Hollywood glamour and a bohemian, nature-centric sensibility. A former fashion designer and GIA-certified gemologist, Seth draws on her eclectic background—spanning India, Switzerland, and the UK—to create pieces that are at once sculptural, romantic, and slightly edgy. The brand is best known for its “haute hippie” aesthetic, characterized by fluid, organic shapes, blackened gold finishes, and the use of raw or rose-cut diamonds alongside vibrant colored gemstones.