patrick assaraf

Launched in Toronto by the late Patrick Assaraf, the brand began in the early 2000s with a singular mission: to perfect the essential T-shirt. This quest was inspired by a piece Assaraf discovered in Florence, which became the blueprint for a brand built on the philosophy of "less is more." The label is defined by its focus on luxurious, understated basics for men and women, using premium materials like Peruvian Pima cotton and fine Italian merino wool. The collections avoid logos and trends, instead prioritizing impeccable fit, high-quality fabrics, and timeless design to create a wardrobe of enduring staples.

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