Australian men's grooming brand known for its science-backed, luxury formulations targeting hair loss and aging.
ORIGIN
Australia
PRICE TIER
luxury
Patricks is a luxury men's grooming brand founded in Australia by Patrick and Aimee Kidd. The brand originated from the duo's high-end Sydney barbershop, where they identified a need for superior, high-performance hair products. After seven years of development with leading chemists, Patricks launched in 2014 with a focus on science-driven formulations that address concerns like hair loss and skin aging. The product line, which includes shampoos, conditioners, styling products, and advanced skincare, is known for its proprietary Patricks Recovery Compound (PRC) and bespoke colognes.