Italian fashion house from Florence known for its sensual, irreverent style and glamorous, versatile designs for women.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in Florence in 1993 by Patrizia Bambi and Claudio Orrea, Patrizia Pepe was born from a desire to create a new kind of womenswear. The name itself—pairing the founder's name with "Pepe" (pepper)—signals the brand's core identity: a blend of classic Italian elegance with a spicy, irreverent edge. The collections are designed for a self-aware, dynamic woman, offering versatile pieces that transition from day to night. Known for its body-conscious silhouettes, meticulous attention to detail, and a modern, glam-rock aesthetic, the brand quickly established a reputation for originality. Its signature "Fly" emblem, an ultra-modern insect silhouette introduced in 2012, has become an iconic symbol of the brand's daring and light spirit.