Parisian house known for its playful prints, vibrant color, and chic, vintage-inspired womenswear and cosmetics.
ORIGIN
France
PRICE TIER
premium
Founded in Paris in 1995 by designer Sophie Mechaly, Paul & Joe began as a menswear label before quickly expanding into womenswear the following year, which now constitutes the majority of its business. Named after her two sons, the brand injects a sense of fun and "joie de vivre" into the Parisian fashion landscape, moving against overly conservative trends. The aesthetic is characterized by a blend of boyish tailoring and retro femininity, with signature pieces including printed shirts, dresses, and menswear-inspired coats. Playful and distinctive prints, particularly florals and animal motifs, are central to the brand's identity, often inspired by Mechaly's personal life, such as her beloved cats, Gipsy and Nounette.