American professional haircare brand known for its salon-quality formulas, cruelty-free ethos, and signature Awapuhi line.
ORIGIN
United States
PRICE TIER
premium
Founded in 1980 by hairstylist Paul Mitchell and entrepreneur John Paul DeJoria, Paul Mitchell is a pioneering American professional haircare brand. Launched with just $700 and three products, the brand revolutionized the salon industry by prioritizing stylist education and professional-grade formulas. Mitchell, a Scottish-born hairstylist trained under Vidal Sassoon, brought precision and innovation to the brand's product development. The brand is widely recognized for its signature Awapuhi Wild Ginger line, which utilizes awapuhi sustainably harvested from the company's own solar-powered farm in Hawaii.