Portuguese luxury brand known for its timeless designs and focus on traditional, artisanal craftsmanship.
ORIGIN
Portugal
PRICE TIER
luxury
Founded in 2019 by Paula Amorim, a key figure in the Portuguese luxury market and founder of the Amorim Luxury Group, PAULA was created to reflect a personal and trend-free approach to womenswear. The brand is deeply rooted in celebrating and elevating Portuguese craftsmanship, collaborating with local artisans to produce its collections. The designs are characterized by an appreciation for art and surrealism, often incorporating a sophisticated mix of patterns and textures. Using premium materials like silk, linen, suede, and cashmere, the collections feature elegant ready-to-wear pieces for a confident, cosmopolitan woman.