paura x kappa
Italian label known for its rebellious fusion of streetwear and tailoring, defined by high-quality Italian craftsmanship.
ORIGIN
Italy
PRICE TIER
premium
SPECIALIZATION
MEN
Paura, the Italian word for “fear,” is the conceptual foundation for designer Danilo Paura’s fashion label, which launched in 2010. The brand represents an introspective journey, transforming personal anxieties into creative strength by blending a rebellious spirit with a romantic heart. Rigorously crafted in Italy, the collections are defined by a crossover of streetwear and tailoring, a style Paura himself calls “streetwear sartoriale.” This approach results in versatile, contemporary garments made from high-quality, refined textiles, designed for those who favor personal expression over fleeting trends.
Featured Items
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Interview with Danilo Paura
In this in-depth interview, founder Danilo Paura discusses the origins of his brand, the story behind the name 'Paura' (fear), his creative philosophy, and his approach to collaborations, including the one with Kappa.
Crafting the unseen: an open conversation with Danilo Paura
Danilo Paura shares his unconventional approach to fashion, his vision for the future of streetwear, and the importance of identity and culture in his work. He also touches on his creative process for collaborations with brands like Diadora, Kappa, and G-Shock.
Danilo Paura and Diadora join forces for an exclusive capsule collection
This article details the collaboration between Danilo Paura and Diadora, focusing on a capsule collection inspired by football. It highlights the blend of Made in Italy tailoring with sportswear, including a reworked version of the iconic N9002 sneaker.
The New 'Nothing To Fear' Capsule Collection by Danilo Paura
This piece covers the 'Nothing to Fear' capsule, a socially responsible project born during the lockdown. It highlights a collaboration with Frolla, a micro-biscuit factory that employs people with disabilities, turning the brand's name into a message of opportunity.
Danilo Paura’s FW19 Campaign Is an Ode to NYC Creatives
This article showcases the brand's FW19 campaign, shot in New York City. It explores the creative direction and storytelling which centers on a group of local creatives, reinforcing the brand's connection to street culture.