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peace and after

Japanese streetwear brand known for fusing retro gaming, pop culture, and high-fashion collaborations.

ORIGIN

Japan

PRICE TIER

luxury

PEACE AND AFTER is a Japanese design collective that operates at the intersection of fashion, art, and subculture. Launched around 2020 and managed by Brotherhood Corporation under representative Calvin Chen, the brand built its identity by mashing up disparate cultural elements—blending Eastern and Western motifs with a nostalgic reverence for early internet culture and retro video games. This approach is visible in their graphic-heavy apparel, which includes T-shirts, hoodies, and military-inspired outerwear often featuring pixel art and playful, re-contextualized imagery.\n\nThe brand quickly gained recognition through a series of high-profile collaborations with influential names across different fields. It has partnered with legendary designer Yohji Yamamoto’s sub-line BLACK Scandal, floral artist Azuma Makoto, and footwear brand SUICOKE. Further cementing its connection to pop culture, PEACE AND AFTER has released collections with intellectual properties like the anime series *Chainsaw Man* and *Jigokuraku*, and the band Linkin Park. After initially launching online, the brand opened its first physical concept store, CAPSULE, in Tokyo’s Nakameguro district in 2023, creating a physical space to showcase its curated world of fashion and lifestyle objects.

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