pehr

Founded in 2011 by childhood friends Jen Kelly and Becca Perren, Pehr is a Canadian lifestyle brand born from a desire for a blend of classic and modern design in children's goods. The female-led company designs practical and beautiful products with a signature "Playful Sophistication." Core offerings include nursery decor, storage solutions, and baby and children's apparel made from high-quality, sustainable materials like GOTS-certified organic cotton and AZO-free dyes. The brand's distinctive, whimsical patterns and soft, gentle color palettes define its aesthetic, which is visible across its popular pom-pom storage bins, hand-stitched quilts, and soft cotton apparel.

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