Canadian lifestyle brand known for organic cotton baby goods and whimsical, modern nursery decor.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2011 by childhood friends Jen Kelly and Becca Perren, Pehr is a Canadian lifestyle brand born from a desire for a blend of classic and modern design in children's goods. The female-led company designs practical and beautiful products with a signature "Playful Sophistication." Core offerings include nursery decor, storage solutions, and baby and children's apparel made from high-quality, sustainable materials like GOTS-certified organic cotton and AZO-free dyes. The brand's distinctive, whimsical patterns and soft, gentle color palettes define its aesthetic, which is visible across its popular pom-pom storage bins, hand-stitched quilts, and soft cotton apparel.