Italian fashion label creating seasonless, gender-neutral apparel that celebrates the unique bond between people and dogs.
ORIGIN
Italy
PRICE TIER
contemporary
Pelo Foundation is an Italian fashion brand built around the heartfelt connection between humans and their canine companions. Operating as a benefit company, the brand is committed to generating a positive social and environmental impact through its business practices. Its core collection consists of gender-neutral and seasonless staples, including t-shirts, sweatshirts, and accessories like socks and beanies, all crafted in Italy. Each piece is distinguished by a minimalist appliqué depicting one of fifteen different dog breeds, allowing wearers to showcase their affection for a specific type of puppy, from a Chihuahua to a Labrador.