Pioneer of connected fitness combining high-tech hardware, studio-style content, and a cult-like community focus.
ORIGIN
USA
PRICE TIER
premium
Founded in 2012 in New York City, Peloton revolutionized the fitness industry by bringing the energy of boutique studio classes into the home. The brand is best known for its sleek, high-tech stationary bikes and treadmills that stream live and on-demand classes led by a roster of celebrity instructors who have become cultural icons in their own right. Combining immersive technology with a fiercely loyal community, Peloton created a new category of "connected fitness" that blends hardware, software, and media.