British luxury childrenswear brand known for its traditional hand-smocked designs and heritage-inspired heirloom clothing.
ORIGIN
United Kingdom
PRICE TIER
luxury
Founded in 2013 by Pepa González in London, Pepa London (formerly Pepa & Co) is a luxury childrenswear brand rooted in classic British and Spanish heritage. Inspired by the timeless outfits of her own childhood in Spain, González—who initially moved to London to work at the Spanish Embassy—built the brand to revive traditional children’s dressing.