Direct-to-consumer lingerie brand known for its gap-free bras specifically designed to flatter small-chested women.
ORIGIN
United States
PRICE TIER
mid
Founded in 2017 by Jaclyn Fu and Lia Winograd, Pepper is a direct-to-consumer intimate apparel brand dedicated exclusively to small-chested women. Born from the founders' personal frustrations with the lingerie industry's standard sizing, the brand focuses on AA, A, and B cups. Pepper's signature style revolves around minimalist, everyday comfort, offering lightly lined wire-free bras, tailored underwire options, and soft cotton underwear designed to lay flat against the body without the dreaded "cup gap." Rather than relying on heavy push-up padding to alter a wearer's shape, the brand uses shallow cup molds and specialized mesh overlays to embrace and flatter natural proportions.