Australian-born, Paris-based label known for its psychedelic graphics, multidisciplinary art approach, and community-focused streetwear.
ORIGIN
Australia
PRICE TIER
contemporary
Founded in 2000 in Melbourne by Shauna Toohey and Misha Hollenbach, Perks and Mini (P.A.M.) began as an extension of the founders’ creative world, rooted in fine art, graphic design, and graffiti culture—their tags “Perks” and “Mini” became the brand’s name. Now based in Paris since 2015, P.A.M. operates as a multidisciplinary creative force, blurring the lines between fashion, art, music, and publishing. The brand is celebrated for its strong, often psychedelic, graphic language and a carefree, unpretentious design approach that has cultivated a global cult following.