Indian luxury brand known for its handmade textiles, whimsical details, and contemporary take on traditional craft.
ORIGIN
India
PRICE TIER
luxury
Launched in 2009 by textile designer Aneeth Arora, Pero is an Indian luxury fashion brand that translates traditional craftsmanship into a contemporary, global design language. The name, which means ‘to wear’ in the Marwari dialect of Rajasthan, reflects the brand’s focus on creating wearable, comfortable, and timeless pieces. Pero is celebrated for its use of hand-loomed fabrics, intricate embroidery, and whimsical embellishments, all meticulously crafted by a network of artisans across India. The brand’s aesthetic is characterized by relaxed, “anti-fit” silhouettes, vibrant colors, and a playful, layered style that feels both nostalgic and modern.