Italian plus-size fashion from the Max Mara house, offering a youthful and contemporary approach to everyday style.
ORIGIN
Italy
PRICE TIER
premium
Persona is the contemporary, more accessible counterpart to Marina Rinaldi, the renowned Italian plus-size fashion house founded by the Max Mara Fashion Group in 1980. Launched in 1985, the Persona line was created to serve a younger, fashion-conscious audience with a collection that blends modern trends with the parent brand’s expertise in fit and quality fabrics. The brand’s mission is to offer elegant, easy-to-wear pieces for women who want to celebrate their curves with confidence and style.