Eco-conscious pet lifestyle brand offering GOTS-certified organic apparel and durable accessories inspired by babywear design.
ORIGIN
United States
PRICE TIER
affordable
SPECIALIZATION
UNISEX
Founded in 2025 in Westport, Connecticut, by former babywear executive Michelle Visser, Pet Passion applies the rigorous safety and design standards of children's clothing to the pet industry. The brand was born from a desire to bring standardized sizing and non-toxic materials to a category often overlooked for quality control. Pet Passion is defined by its commitment to clean, sustainable materials, offering a comprehensive range of GOTS-certified organic cotton apparel, plush snuggle toys, and durable walking accessories. The core product lines include cozy velour hoodies, classic argyle sweaters, and sturdy rope leashes, all designed to comfortably accommodate the diverse silhouettes of different dog breeds.