pet tree kor

Founded in Shanghai in 2021 by Liu Xinyu, Qiu Wanqing, and Dong Hongyuan, pet-tree-kor explores the symbiotic relationship between urban architecture and the natural world. The brand’s name is a phonetic nod to "petrichor," the earthy scent of soil after rain, which perfectly encapsulates its design philosophy. By merging precise, structural tailoring with organic, plant-inspired silhouettes, the label has carved out a unique space in the contemporary menswear landscape.

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