pet-tree-kor

Founded in 2021 by Xinyu, Wanqing, and Dong, Pet-Tree-Kor is a Shanghai-based menswear brand that explores the symbiotic relationship between nature and urban life. The name itself, a phonetic rendering of “petrichor,” reflects its focus on earthy, organic aesthetics translated into a modern wardrobe. The brand is recognized for its conceptual and often avant-garde approach, creating garments with unconventional, architectural silhouettes and unique fabric treatments. Core pieces include tailored outerwear, experimental knitwear, and structured trousers that merge a raw, natural sensibility with a refined, technical finish.

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