American men's grooming brand known for its salon-quality hair styling products and bold, authentic brand voice.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
MEN
Pete & Pedro is a men's grooming and lifestyle brand founded in 2013 by YouTube personality Aaron Marino, also known as Alpha M. Based in Atlanta, the company was born from Marino's desire to create a line of premium, salon-quality hair styling products that he couldn't find elsewhere. The brand's core offerings include hair care, styling aids, skin care, body washes, and fragrances, with bestsellers like the Hair Putty and SALT Sea Salt Spray. With a quirky and humorous approach, Pete & Pedro aims to help men enhance their confidence through grooming.
This brand profile provides a concise overview of Pete & Pedro's origin, highlighting founder Aaron Marino's vision to bring salon-quality grooming products to a wider audience through his 'Alpha M.' persona and a focus on building an inclusive community.
In this follow-up interview, founder Aaron Marino discusses the brand's growth, challenges with rising marketing costs, and strategic shifts, including a successful move to Amazon FBA and the development of a mobile app to enhance customer experience.
This detailed, first-person account by founder Aaron Marino covers the complete launch story of Pete & Pedro, from his initial struggles and first Shark Tank failure to leveraging his YouTube audience to build a successful grooming brand.