California headwear brand known for its iconic Lifeguard hats and character-driven, trendsetting designs since 1989.
ORIGIN
USA
PRICE TIER
mid
Founded in 1989 in San Diego, Peter Grimm began when its founder started selling modified straw hats on the beach, a venture that quickly led to the creation of the Authentic California Lifeguard Hat. The brand’s name combines the founder's first name with his mother’s maiden name, and its rabbit logo is a nod to a childhood nickname. Rooted in Southern California's beach and lifestyle culture, the company designs hats for what it calls “True Characters”—individuals who value style, craftsmanship, and originality.