petra collins

Founded in 2020 by Canadian photographer and director Petra Collins, I'm Sorry by Petra Collins is a conceptual fashion label that translates her dream-like, pastel-tinted visual universe into ready-to-wear. Rooted in the interiority of girlhood, the brand explores themes of female adolescence, fandom, and surrealism. Collins, a defining voice in millennial-directed feminism, infuses her collections with a blend of early-aughts nostalgia and quiet horror, creating a distinct aesthetic that resonates with a cult following.

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