petra fagerström

Petra Fagerström is a London-based womenswear label founded in 2022 by Swedish designer Petra Fagerström. A graduate of Parsons Paris and Central Saint Martins, Fagerström draws on her grandmother’s history as a Soviet parachutist to inform her aesthetic, blending military surplus inspiration with delicate floral motifs. The brand is defined by its signature lenticular pleating—a meticulous couture technique where hundreds of individual pleats are hand-sewn to create a shifting, holographic animation across the garment’s surface. This tension between digital illusion and handmade craft forms the core of the label's identity.

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