petra fagerstrom

Founded in 2022 by Swedish designer Petra Fagerström, her eponymous London-based label explores contemporary womanhood through innovative textile manipulation and a surrealist lens. Fagerström, who honed her craft at Balenciaga and bespoke tailor A.W. Bauer, anchors her practice in the tension between the digital and the handmade. The brand is best known for its signature lenticular pleating—a couture technique where hundreds of hand-sewn pleats create a shifting, digitally rendered animation across the garment’s surface.

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