Italian outerwear sub-brand blending high-tech performance with streetwear aesthetics and genderless design.
ORIGIN
Italy
PRICE TIER
premium
Launched in 2019 as the youth-focused sub-brand of Italian outerwear label Peuterey, Peuterey Plurals merges the parent company’s technical expertise with a distinct streetwear sensibility. Rooted in urban culture and skate aesthetics, the line was introduced to connect with a younger, culturally engaged demographic, highlighted by early collaborations with creative collectives like ATH Kids and recent genderless capsules with Italian rapper Tony Effe. The brand’s core product lines revolve around relaxed, oversized outerwear, including quilted puffer jackets, tracksuits, and graphic sweats, often crafted using recycled materials and high-tech fabrics.