Italian-designed men's denim brand combining Turkish manufacturing tradition with contemporary, ethics-focused style.
ORIGIN
Italy
PRICE TIER
contemporary
P.GRAX is a men's denim label born from a collaboration between Italian design and Turkish manufacturing. The brand's creative and strategic home is in Bologna, Italy, where the company 8tto develops the design and distribution, while production is handled by the Cuno Group in Istanbul, a family-owned denim manufacturer. This partnership aims to merge Italian fashion sensibilities with the long-standing tradition of Turkish denim craftsmanship. The name itself is a code for “a perfect point of view from the Mediterranean Sea,” reflecting its cross-cultural origins.