phard

Founded in Naples in 1986 by brothers Roberto and Alessandro Esposito, Phard quickly became a key player in Italian fashion. The brand defined the wardrobes of a generation of teenagers in the 1990s, capturing the rebellious and carefree spirit of the era with its trendy and accessible collections. After achieving international expansion with stores in major European and Middle Eastern cities, the brand entered a quieter period. Today, Phard is experiencing a renaissance, reinventing its history for a new audience. While its official website is no longer active, the brand is now managed by the licensing company Brand Oasi Srl and sold through various online retailers. The current collections aim to merge the brand's nostalgic 90s legacy with a modern, wearable approach, continuing to target young women with a mix of casual denim, dresses, and outerwear that is described as both elegant and tough.