French-Italian footwear brand known for its handcrafted, vintage-inspired sneakers blending Parisian style with Italian craftsmanship.
ORIGIN
France
PRICE TIER
premium
Founded in Paris in 1978 by Philippe Model, a former hat designer for Parisian fashion houses who grew up in his family's tannery, the namesake brand originally gained prominence for its avant-garde accessories before evolving into a contemporary sneaker powerhouse. Today, the brand represents a seamless fusion of French aesthetic heritage and Italian artisanal craftsmanship, with all production based in the Riviera del Brenta region of Italy. The brand is defined by its vintage-contemporary aesthetic, characterized by a signature worn-out finish, bold color combinations, and the iconic Le Blason (the Paris city shield) emblem.