Los Angeles-based niche fragrance house known for its brutalist concrete vessels and cannabis-inspired, gender-neutral scents.
ORIGIN
United States
PRICE TIER
luxury
Founded in 2017 in Los Angeles as a subdivision of the premier fashion agency Photogenics Media, Photo/Genics+Co is a niche fragrance and home aromatics brand. Helmed by founder Nicole Bordeaux—a former fashion model whose background in global fashion informs the brand's unconventional aesthetic—the house treats scent as both atmosphere and identity. Deeply rooted in a holistic California lifestyle, the brand draws inspiration from the therapeutic properties of herbs and plants, most notably through its signature cannabis-inspired collections.