London-based lifestyle label blending vintage streetwear aesthetics with a unique focus on food, travel, and hospitality.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2021 by former Burberry alumni Jude Taylor and Saam Zonoozi, Picante is a London-based lifestyle brand that merges streetwear with a distinct passion for hospitality, food, and travel. Born from late-night conversations and a shared appreciation for "the art of living well," the brand has quickly cultivated a devoted community by treating fashion as a gateway to a broader cultural experience—offering restaurant guides and curated playlists alongside its collections.