French outerwear brand known for its sustainable, eco-friendly design and colorful, style-driven ski and snowboard apparel.
ORIGIN
France
PRICE TIER
premium
Founded in 2008 by three childhood friends—Julien Durant, Jérémy Rochette, and Vincent André—Picture Organic Clothing emerged from the French Alps with a clear mission: to create outdoor apparel that is as stylish and functional as it is environmentally responsible. United by a passion for board sports and a desire to combat climate change, the founders established sustainability as the brand's core principle, committing to using a minimum of 50% recycled, organic, or bio-sourced materials in every product from day one. Co-founder Jérémy Rochette's background as an architect has influenced the brand's fresh design approach, creating a distinct visual identity that sets it apart from more traditional outdoor labels.