Italian womenswear brand known for its timeless, Made-in-Italy craft and focus on creating a consciously-built contemporary wardrobe.
ORIGIN
Italy
PRICE TIER
contemporary
Pietronilla is an Italian womenswear brand launched in 2023 by the Bologna-based Imperial Fashion group. Created by Gianni Guastella, the mind behind the brand Dixie, Pietronilla was established with the goal of producing sustainable and timeless fashion. It is positioned as the group’s first brand to be entirely “Made in Italy” on a programmed production schedule, moving away from a fast-fashion model. The brand is designed for a dynamic, modern, and cosmopolitan woman who values a “conscious wardrobe” of pieces chosen for their lasting value rather than fleeting trends.