Anthropologie’s in-house denim label known for its vintage-inspired washes, comfortable fits, and bohemian-inflected casualwear.
ORIGIN
USA
PRICE TIER
contemporary
Originally launched as Pilcro and the Letterpress, Pilcro is Anthropologie's exclusive in-house fashion brand that began in 2009 with a focus on denim. The brand's design approach is rooted in creating high-quality, effortlessly cool basics with a vintage sensibility, often drawing inspiration from garments of the last 200 years. Its core products are its jeans, celebrated for their proprietary washes, comfortable stretch, and flattering silhouettes that include a range of modern and classic cuts. Beyond denim, Pilcro has expanded to include a full line of casualwear such as knits, blouses, dresses, and jackets, all designed to integrate seamlessly into a modern woman's wardrobe.