pink

Founded in 2002 in Reynoldsburg, Ohio, as a sub-brand of Victoria's Secret, PINK was created to capture a younger demographic of teenagers and college-aged women. The brand quickly became a cultural staple of the 2000s and 2010s, defining the era's casual uniform with its signature logo-heavy sweatpants, cozy hoodies, and accessible intimates. Designed to bridge the gap between youthful comfort and playful femininity, PINK's core product lines focus on athleisure, sleepwear, and everyday basics rendered in bright colors and relaxed silhouettes.

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